Budweiser Chelada?

While out grocery shopping the other day I ran across the new "Budweiser Chelada". I instantly did a double take, rubbed my eyes, and took a picture as evidence. I enjoy a good hangover curing "red-beer" as much as the next redneck. I however would never use clamato, I just don't enjoy clam broth as much as some I suppose. Have people really become so lazy that they can't mix their own drink? Or is this just another desperate product offering from the national breweries? It's certainly not scoring big numbers when rated by some beer advocacies, but maybe their necks are just too pink to thoroughly appreciate it?